Theater owners do not intend to be left out of any cash grab by the first mega blockbuster of summer in The Avengers. We saw the Real 3-D glasses earlier, which should be $5 extra on top of your $17 IMAX 3-D movie. So total=$22 for just you.
Well if you're in an Avengers mood get ready to have a bigger bankroll on you.
Take a look at the figurine cup toppers, surcharge for sure. Not to mention the way your popcorn bags etc will be decorated
but that's on the house.