I get the feeling that this is the result of PWE pressuring Cryptic to add items to the C-store.
And I can guarantee that it's only a matter of (little) time before end-game stuff starts showing up.
PWE is king when it comes to the P2W model. All of their previous games have lived and died by it. PWI is probably the least of the offenders, but that's because it's more of a social game than a MMO and the vanity stuff is such a big money maker.
Jade Dynasty is probably the worst. The game got to the point where it was pretty much controlled by two guilds at the top filled with people who'd spent $100s (even $1000s) on gearing themselves. It's pretty much dead now.