Nobody has said that is has no value beyond entertainment. You're putting words in people's mouths again.
It's a TV show. It's main purpose is to provide entertainment and make money. But it can also explore science and morality and the human condition. You do get that it's possible to have both, right?
If it's possible to have both, then how is its main purpose to provide entertainment?
Can't that be done with much less effort? jersey shore entertains people.
Oh for crying out loud.... If Jersey Shore entertained me, I would be watching that. It doesn't. Star Trek does.
I can not seriously believe you're now arguing that entertainment value and discussion of "higher" topics are mutually exclusive.
No wonder us Trekkies have such a horrible reputation in the real world.
If it is merely a matter of entertainment, as a few of you suggest, why not promote something that leads to the path of least resistance for ratings? Such as another cop show. Another forensics show. Another day time talk show. These garner much higher ratings than star trek ever has (hence the longevity of shows like jerry springer). With the exception of the 2009 namesake, of course. *raises eyebrow*