We love Star Trek. Making Star Trek popular again means we get more Star Trek.
Star Trek is not intended for anything other than entertainment. I don't care if people make money from it or not. If I get more to watch, I win.
If this is your reasoning, why not watch anything else that is generally considered 'entertaining'? Why star trek? I don't get it. Especially if its 'insular' fan base annoys most of you.