It's roots were not
1-Unscientific stupidity with no explanation (I.E red matter)
2-Characters that it is pointless to care anything about because they are idiots with developmental disorders.
3-Nothing but explosions and arrogant characterizations
4-Product placement that is so overt it's shameless
Again, all of these things are your opinion. I know lots of people, young and old, Trekkies and non-Trekkies, that loved the hell out of this movie.
Yes, Red Matter is a silly plot device. But who cares? The movie isn't about Red Matter. The movie is about these characters coming together and realizing that they make an awesome team
The point is, if the writers wanted to start over with a completely alternate dimensional set of variables that doesn't mean a damned thing either way in relation to the prime universe or whether or not one should care if imposter kirk gets eaten by a snow monster or not, why not just write a completely new film with your own characters that have nothing to do with the star trek universe?
Because they wanted to milk the name some more. And because they are not as talented as some of you are led to believe. Their writing sucks.
And for your information most of the people I know who are my age or younger, even teenagers, who are star trek fans are not turned onto star trek by this 2009 travesty. They are turned onto it by having an internet connection and/or netflix and watching TOS and TNG.
Stop insulting the intelligence of the young. It's unbecoming. And it's what JJ and bob orci did with this garbage movie.
Yes, they absolutely wanted to milk the name. And why did they go this route? Because DS9, Voyager, and ENT were becoming increasing less popular among Star Trek fans. Creating a new series with new characters would not have been the right thing to do.
The writers aren't as talented as we are led to believe? What does that even mean? I love the way you assert your opinion as if it is scientific fact.
Lots of people loved this movie. Lots of people didn't. Neither group is anymore right than the other. It's fucking entertainment. It's all subjective.