It's "almost quietly" because it will still be a while before they are available for commercial applications, and it will likely be about 5-6 years before a product cheap enough to find its way into your home is available. If this was available in the next gen Intel processors six months from now it would be bigger news. This technology also hasn't been standardized yet, and there are other consortia developing similar technologies to compete with it.
Very cool though, yes. The processor applications interest me more than the straight up memory applications.