Re: DC's New 52: Reviews and Discussion (Spoilers welcolme and likely)
So, is it possible that the success of the DC reboot has boosted interest in comics in general, which is why Marvel has started doing better as well?
I think it's very likely. There isn't any actual proof, but based from the online anecdotal evidence it's certainly a shot in the arm and certainly has helped comics more than Marvels weak sauce stuff like the Obama Comic or the Death of Captain America/Johnny Storm.
Lex Luthor is a true American hero.