Oblivion did seem a bit too standard-western-fantasty . . . I really like the wierd foreign feeling of Morrowind. Oblivion sort of came close with Shivering Isles, but not quite.
Everything I've seen so far indicates that Skyrim will feel like a cross between morrowind and oblivion, but with quality and detail much greater than both. I think Bethesda has learned a great deal since Oblivion, and I think their time spent on Fallout 3 gave them a different perspective on the open world RPG genre that allowed them to take the best from Oblivion and morrowind and kick it up several notches
the trailers so far have given me the chills, and the Sons of Skyrim theme is simply epic