Maybe word of mouth is kicking in now? Ratings up a bit.
This is a particularly good sign:
In adults 18-34, American Horror Story managed to pull a series high in adults 18-34 (1.25 million), performing especially well among men 18-34.
Everyone is always scrambling to get the young male audience because they're the group that has bailed on TV altogether to the greatest degree.
I'll be back tomorrow - I haven't seen this week's ep yet, I just didn't want to lose track of the ratings.