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Old September 26 2011, 12:04 AM   #35
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Re: Any news on Cawley's Buck Rogers and Wild Wild West remakes?

Maurice wrote: View Post
You need up-front capital investment to make the show. Therein lies the trick. Sponsors generally pay to have the advertising alongside a program. They don't usually pay up-front so you can make it.
They do when it comes to daytime broadcast television. Virtually every program aired during the daytime, be it a talk show, a game show, or a soap opera, declares at some point: "The following companies or individuals have provided production assistance (and/or prizes), in exchange for the following promotional consideration" which is followed by a flurry of very short bundled ads. In other words, these folks collectively paid most or all of a show's production costs up front, with the understanding that they'd all get these brief bundled advertisements in return. Ads that are actually a part of the show, and will air every time this episode airs, independent of what the network or local broadcaster would normally charge for the equivalent commercial time.
If Ronald Reagan hadn't cut Mental Health funding to the bone, most of today's GOP & Tea Party candidates wouldn't be walking around loose.
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