Women still look different (and attractive women still look attractive, if that's important) without makeup.
Women look different and attractive without anything
, of course.
"Pandering" is one way to look at it, but of course the presentation of people in just about all popular art is pandering to the wish-fulfillment fantasies of the audience. The heroes and villains of superhero comics in particular have no more direct relationship to what we might expect such creatures to be like "in reality" than characters in pornographic fiction do to human beings.
Tight inter-title character continuity is probably a lot to ask here, given how this relaunch is being handled, but when I saw Supes hovering over Supergirl there, speaking Kryptonian it struck me that he's looking at a mirror image of himself from the era that Morrison's depicting right now in Action
- and that's only five or six years in his past. Supergirl is impulsive and undisciplined, discovering what she can do, and is real unlikely to immediately see the point of any human institutions or customs that don't satisfy her personal prejudices. The difference is that he at least had the understanding of his surroundings and identification with us that comes with growing up here, and she doesn't. I'd love to see Superman's interaction with her reflect his eventual awareness of what he's gone through and where she's at.
Superboy, now that I think of it, is sort of the third angle in this triangle - he knows no other creatures than human beings (and is seeing us at our most unpleasantly manipulative and amoral if not our absolute worst), has grown up nowhere (and N.O.W.H.E.R.E., interestingly enough) because attempts to trick him with a virtual reality life as Kara (presumably, at this point) was have been failures, and he so far seems to lack a native capacity for empathy at all.