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Old September 19 2011, 02:48 PM   #259
Skywalker
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Re: Netflix shoots itself in the foot... aka no more free streaming

I think Netflix's long-term goal was always to move into streaming and eventually drop the DVD-by-mail business model, hence the separation. "Qwikster" is awkward, though, because there's no tie to its old company. Maybe "Qwikflix" would have been better. The name would still look awful, but at least it's got the "flix" connection.
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