BTW, what Trek was "prior to his hijacking it" was...canceled.
What's the difference between Enterprise getting cancelled and four years later being followed by a movie... and Star Trek 2009 coming out and four years later being followed by a sequel?
Between cancelling and new movie was nothing. And between new movie and sequel is... nothing?
The success of the film is pivotal to the potential for other licensed avenues in the years to come. Granted, it could be a while. But having the franchise end on a downer note like ENT's ratings is definitely not something that would appeal to investors curious to see if Trek can ever do well on the small screen again.