Re: DC's New 52: Reviews and Discussion (Spoilers welcolme and likely)
It's not wrong if that is indeed what the publishers are doing. They're using the terminology themselves all the time now. Really though I don't think it matters very much.
Co-opting the terms is fine. (though comic books have their own terms) but you cant write or pace a comic book like a movie or TV show.
The boring one, the one with Khan, the one where Spock returns, the one with whales, the dumb one, the last one, the one with Kirk, the one with the Borg, the stupid one, the bad one, the new one, the other one with Khan.