Great start to the new season! At this point, the series is so rich and deep, it hardly matters what the plotline is anymore.
I didn't much notice the ads because I zap em all. However, I did notice the "Miller Lite" nonsense at the start - somehow I don't think the Sons are imbibing too much of that crap, which would probably be grounds for expulsion from the MC. I caught a fleeting glimpse of a Jack Daniels ad at one point, which would have been far more appropriate to be given prime position.
and what do you guys think of the sherrif and fbi characters.
I like em. I recognized Roosevelt as C-Note from Prison Break
(where ironically enough, his real name was Benjamin Franklin, which is where C-Note comes from, so "Roosevelt" an in-joke?
), so he'll be terrific. The FBI guy is wonderfully off-kilter and just a little bit creepy, and also named after a president (Lincoln 'Linc' Potter), so the names must definitely be an in-joke.
But the ratings are no joke!
The series’ 90-minute Season 4 premiere last night became the most-watched episode in the series’ history in Live+Same Day with 4.94 million viewers, and FX projects that it will likely be the most-watched single episode ever for an FX original series in Live+7. In total viewers, SOA was up a whopping 20% from the show’s third-season debut.