The Old Mixer wrote:
It looks like they're going for more naturalistic looks for Hawkeye and Black Widow, but overall, it's all about context. He's co-starring with a diverse mob of colorful characters...the aesthetics are a little different from his own film with its period setting.
Yes, because when you've got a lot of garish costuming and color in a shot it's always a good idea to add more. There's a lot to be said for contrast, an idea particularly well-suited to the stark (sorry) differences between, say, Steve Rogers and Tony Stark as characters.
Iron Man's costume in the movies strikes me as a lot less silly than most superhero outfits, BTW. It's armor after all, and given movie Stark's character and lifestyle the notion that he'd paint it up like a sports car is kind of delightful.