Re: X-MEN: FIRST CLASS - Grading+Discussion **SPOILERS!**
They should have done a lot of things to market the film that they didn't...including starting the marketing quicker (that much I agree with you now KB) but like some have said they were cautious and probably weren't expecting much from the film. I think the critical acclaim caught them by surprise to be honest.
Chief of Operations
Ignoring the The Last Stand since 2011.