Thanks for taking the time to answer my question, Kirsten. You're really going above and beyond.
And although I see your points and mostly agree with them, there's still the problem of getting casual fans to do more than read the blurb, go "Who's Captain Eden? Who's Dr Cambridge? This isn't Voyager!" and put it back on the shelf.
I used to be the same way as a kid reading old DC comics. Spock as captain of the USS Surak? Kirk commanding Excelsior? The big changes put me off back then, although revisiting now, they were awesome, true to Trek and the best Trek comics of them all.