I get that they are increasing because of the rising fees and studio costs and all that. But the stock was up, expansion and clientele was growing. Twice as many people at the old rates would make the same money as half as many people on the new rates. Netflix has the power to make the studios play ball but instead they are joining the screw the little man. I liked them much better when they were small or underground, like vampires, Christian Bale, Gerard Butler. Bigger is not always better.