I read this article
recently which sheds some light on the situation. Apparently studios are raising their licensing fees due to the unexpected success of online streaming, which in turn is raising Netflix's streaming pricing model (and, it's only expected to get worse).
Just give me my 2 DVDs a week and I'll be happy.
Makes me wonder why studios don't do their own streaming? Cut out the middleman and get all the money for themselves.
They don't understand technology? I mean, techy stuff is hard