Have you weighed in yet, Therin, on what you think of this new series?
It's not out yet.
But I look forward to it very much. I buy and read all licensed ST fiction. The JJ movie tie-ins are really the only IDW ST titles that made much of a mark on the comics industry facts and figures of recent years. Most of their other ST comic mini-series barely got shelf space. WildStorm seemed to have a similar problem; most comic shops still really only care about how many Marvel and DC superhero titles they can line up, face out, beside each other.
I have no problem with an ongoing ST series that dabbles in both original stories and "what if" versions of almost-familiar-but-not-quite TOS settings and characters.