I'll give it a shot, but they certainly don't know how to market like Pixar. The trailer made me barely interested, even though I love Cars
. If it's not Pixar, it's not going to have the same level of care and heart that only they seem able to produce in these movies.
Still, I will give it a chance. Maybe the trailer's just poorly done.
As for Pixar going along with it, well, since Disney is THE major partner, it was probably more of a contractual deal Pixar couldn't avoid. That's why it's being headlined as a Disney venture "inspired" by Pixar's Cars