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Old June 19 2011, 09:41 PM   #149
Captain Craig
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Re: Green Lantern: Grading, Review, Discuss, Tracking, Sequel?

JoeZhang wrote: View Post
Warped9 wrote: View Post
I winder how many folks might be like me. I'm not interested in paying extra to see this in 3D. I'd rather see it in 2D. And since there is no 2d showing in my area I'll have to wait for dvd release.

That seems to be cutting into box office as it appears that the novelty of 3D has worn off and people are being a lot more selective about what they will pay the extra brass for (I was reading an article about it earlier, I'll see if I can dig it out...)
Agreed.
The tracking of 3-D films with % of gross coming from 3-D has been on a downward decline for the last 9+months since Alice in Wonderland in 2010.

The peak being Avatar where some 80% of its gross came from 3-D showings. A few months later Alice was in the mid 70%...then the glut of 3-D over the past 2010 year. It's continued to slide. Green Hornet was something in the upper 50%, Thor about in the mid-50%.

Green Lantern's estimated $52.7m take had only 45% of it's gross from 3-D showings(3rd paragraph). People either opting out for 2-D or staying home if it's not an available option. So much so that analysis indicates Disney likely lost money by having too many 3-D showings cause 2-D showings of POTC:4 sold out when 3-D options in the same theater weren't at capacity.
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