The glow of the "Green Lantern" was dimmer than Warner Bros. was hoping it would be at the box office this weekend. The film, one of the most expensive movies to be released this year, collected a studio-estimated $52.7 million, a figure below even Warner Bros.' modest expectations.
Even the expectation of 55 million was out of reach.
The 'light' of GL's diminishing potential has been unspooling over the last 50+ hrs.
After the Thur midnights did $100K better than Thor the hope was that GL might just pan out decent. Then the Fri estimates hit and it was less than XM:FC, but no panic just yet. Saturday tracking of Twitter showed a fairly high number of negative comments, then early this morning, early, the Sat estimates hit and showed the large drop. Now midday full estimates have been revised from $60m --> $55m ---> $52.7m
I will not be shocked if once Monday afternoon hits the weekend actuals indicate something like $51.8m
I knew it was mediocre and the comic fan in me is disappointed by this but not surprised. The movie just never recovered from the poor late November rushed trailer. ComicCon's reaction had nothing to this, the masses saw that November trailer and the marketing team was behind the 8-ball.
Professor Zoom wrote:
I think this is interesting, from Box Office Mojo
This weekend, Green Lantern's light was more red than green, but the comic book adaptation still drew an estimated $52.7 million on approximately 7,200 screens at 3,816 locations.
Green Lantern's start landed behind X-Men: First Class's $55.1 million and Thor's $65.7 million. It was also less than The Incredible Hulk and the two Fantastic Four movies, and the attendance disparity was even greater. Green Lantern's estimated attendance was even lower than Daredevil and Ghost Rider.
3D presentations at 2,711 locations accounted for 45 percent of Green Lantern's gross. The 3D share was close to Kung Fu Panda 2 and Pirates of the Caribbean: On Stranger Tides but down from Thor's 60 percent. Distributor Warner Bros.' exit polling indicated that 64 percent of Green Lantern's audience was male and 63 percent was over 25 years old (19 percent was under 18).
But, the attendance being lower than those other movies... that's not good. Especially with the amount of advertising. I'm getting a little sick of all the GL stuff I'm seeing.
Lower attendance not only than THOR & X-Men:FC, which this summer sold nearly identical tickets but less than Daredevil and Ghost Rider. Which aside from being 5 yrs ago were late winter movies, not summer.
There is no good spin to this except that for the next 5 days the marketing team better push "Weekends #1 movie" hard.