A speculation I've heard on another forum is that the juries were trying to set up a battle with Italy, Ukraine and Sweden for the last few votes (it would make sense in Italy's case, because I can't see how people voted for it)
Italy was original, alive (in a live interpretation, that's a major point, it's more important than being technically perfect) and had some musical qualities.
No offense, everyone, but I'm struggling to see how anyone could not see Running Scared as winning material. As soon as I heard it for the first time I said to myself "That should win," and now it actually has.
Because it's forgettable...hey, I already don't remember it.
It's made to please people who doesn't really care about music, who are happy with something easy to the hears. But when you think about it, there is no material in it, nothing to remember.