Box office is stumbling.
Not surprising. I never thought Thor was one of the characters likely to draw big crowds - it's the relatability issue - and the movie doesn't have the benefit of a charismatic actor like Robert Downey Jr. It'll probably end up as a moderate success and a good building block for other Marvel movies.
Good to hear they're melding the "real" and "magical" worlds of Marvel well. That's a necessary foundation to other characters, who may be getting their own movies soon.
I love that there's an overall game plan behind all this.