Yes, I think it will. It has hit a point where enough people know about it, and enough news articles and other print forms have used it enough it can't go away. It might be a passing reference in a list of cultural icons (like Tom Paris's B-list movies), but it can't go away now.
Edit: Oh, someone mentioned studying Star Trek in school. In my chemistry class my instructor quoted Spock from "Court-Martial" (I think) about the hammer falling on a planet with positive gravity... It made my day. And it was related to the subject matter of the lecture.