I don't know...call me crazy, but when I turn on the news, I don't typically expect to learn what fictional characters are doing.
Okay - in 2011, you're crazy.
DC and Marvel have managed to generate this kind of mainstream media attention more than once in the last few years with stunt plotting - the last time, I believe, was the death of Steve Rogers. One doesn't imagine that this late in the day they're naive to the potential news value of this kind of story event when they cook it up.
I know it happens, but I still think it is kinda silly. I mean, really, nothing
else happened in the world that major news outlets need to talk about what fictional things are happening to fictional characters?
Then again, if it's Fox News...