It feels like 1999 again!
Damn PJ and his people really GET IT. They know what fans want and they know how to whet our appetites in providing wonderful things like this. They do not have to do ANYTHING in advance of the release but it's a way of giving back to their fans while simultaneously raising awareness for the films.
A poster on AICN said it well when he he posted that that diary was better than several films he had seen recently at the movies!
Is it December 2012 yet?!?