From what I have seen(videos), Rift looks pretty good...the character creation looks great...but the lack of more unique races is a bit disappointing.
Unless I was really bored and actually had money to blow on Rift...it doesn't really excite me.
If it looked a lot better, fewer people would be able to enjoy it due to hardware limitations.
True. I play Allods Online and it looks better than WoW to me in alot of ways and it's free...but in many ways it is still inferior to WoW with it's graphics and game play.