Everything that I've read and seen in this thread indicates Aronofsky was treating this film as a serious work of art - and moreover that Fox was giving him the latitude to do this. So I'm not sure how else I could've taken what you said?
: Fair point!
That Aronofsky doesn't want his film to be used as a marketing gimmick for toys, just as I meant it.
So he'd rather preserve his intregity and decline the work rather than see his work plastered on a lunchbox.
You really didn't get that from what I said?
Look at the huge mistake with "Dark Knight".
Nolan made a great artistic film w/ Batman.
The worst marketing idea was making mass market toys for a film like that.
Nolan didn't make a film to sell toys, niether is Aronofsky but FOX does.