What happened??? Do you even have to ask?
I'll tell you what happened - They made a film that looks like crap. So nobody saw it.
It's not any more complicated than that.
Exactly. There are articles around that went "The boys didn't like the title, more girls went".
No one went, it's not a demo thing, the movie looks bad, graphics and plot wise.
Once and awhile a bad movie actually does as badly as it should.