Captain Craig wrote:
I think a few problems existed for Mars Needs Moms. The biggest being that it looked uninteresting. I treat the 12yr old next door to a movie once a month for walking my dogs and his words were "the Mars movie looks dumb, lets see Rango".
-It looked dumb
-Good competition in Rango and Gnomeo&Juliet
If a movie already looks questionable audiences, it seems, aren't inclined to pay the upcharge and gamble on the flick. Audiences, imo, are starting to wise up to this 3-D gimmick which it has quickly become. Splashing 3-D into the film for a few minutes is not getting value for your $$$$.
That said had it been in straight 2-D it would've only done marginally better. Accounting for the gap in price between the two formats. It's biggest problem was the concept is dumb to it's target audience. I don't care how well the book(s) sold.
I think having it in 2D would've helped sell more tickets but wouldn't have come close to saving it. As you said, there was strong competition. Apparently, Disney had already closed the animation studio responsible for MNM months ago and the only reason this film was released was because they'd sunk so much into it already. That doesn't make a lot of sense considering a wide release costs serious money in marketing, and they would've lost less
had they just pulled the plug as soon as they realized the movie wasn't shaping up.