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Old January 28 2011, 06:51 PM   #17
Level 2 Diagnostic
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Re: Conan falls, Leno still #1

WeAreTheBorg wrote: View Post
No one ever expected he would beat Leno on TBS. Or the Daily Show, for that matter. This isn't especially noteworthy
Sorry, but that's not entirely true:

In its outreach to ad buyers, Turner guaranteed that Mr. O'Brien's ratings among audiences aged 18 to 49 would match those of Mr. Letterman and run about 15% below those of Mr. Leno, according to a person familiar with the company's offer to advertisers. Turner now believes Mr. O'Brien's 18-to-49 ratings could be just 10% below those of Mr. Leno, this person said.
Clearly, "the same ratings as The Colbert Report" is not what TBS was hoping for, and I'm sure they're paying Conan a lot more than Comedy Central pays Colbert.
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