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Old January 28 2011, 09:18 AM   #1
Level 2 Diagnostic
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Conan falls, Leno still #1

TV by the Numbers just posted an interesting chart, showing the ratings for all the top late night talk shows for the past few weeks, in the key 18-49 demo.



Read the full article here.

I find it very interesting that despite all the internet buzz, Conan is now tying/losing to The Daily Show in the key demo, and coming in #4 among late night talk shows. And despite all the hate against Leno, he's still got the #1 late night talk show.

I think this shows that NBC was right to dump Conan in favor of Jay. Jay is still winning the target demo despite increased competition from Conan on TBS. It's probably fair to say that if NBC had let Leno go to another network, he would be beating Conan's Tonight Show right now, or at least giving it a serious run for its money.

Also, the TBS execs have got to be concerned right now. I know they said they would run Conan forever with these numbers, but I think with all the internet buzz, they were at least expecting him to beat Letterman. They can't be happy with him not even beating Jon Stewart.
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