So, it's another origin story? Great. There are children in utero that already know the origin. Why can't a Superman movie just open with the mythos established? Supes, Lex, Lois, Jimmy, The Kents, are already in place. No tearful farewell on an exploding Krypton, not 20 minute soulsearch into true heritages, no ridiculous meet cutes between reporters.
And get straight to Superman hitting people like really, really hard? Because that and some maundering about critters with corny names like "Brainiac" and "Doomsday" and uh, oh yeah "Darkseid" (sophisticated punditry, faux-Marvel style) is about as clever as fan proposals for alternative storylines get.
Hell, a storyline for the Superman Returns
sequel was leaked a week or so ago and - almost despite the "Brainiac" thing - it actually had a little thematic heft to it...so of course the fans immediately started to tear it down.