I was living in L.A. and there were billboards EVERYWHERE. Naked guy tied up with a big "S" spraypainted on his chest. It was inexcapable.
Watched the pilot. Didn't like it outside of Rosenbaum as Lex. Watched the occasional random episode over the years: Christopher Reeve appearance, Geoff Johns penned tales, etc.
10 is the first season I've watched all the way through....so far.