They over saturated the market for sure. Then they stuck to a business model that was gradually being left in the dust. It's been about a decade since I ever rented anything from Blockbuster. It's been 6 or 7 years since I rented anything from a brick and mortar video store. If it's a movie I want I will buy it. Now that I have a Netflix streaming account i can actually watch a lot of the movies that I never bothered with back in the day. I have no cap on my internet so I could stream 24/7 if I wanted to.