after not doing so well in the past two recent theatrical adaptations that have graced the screen over the past few years
At $263m worldwide, The Incredible Hulk
did just f****** fine considering the prior movie probably turned a bunch of people off who would otherwise have given it a shot. Not every first superhero movie needs to be a humongous smash (pardon the pun).
If they thought Hulk fatigue was bad in '08, they might have a rude shock in store if they actually do try and launch a TV series post-Avengers