It does! Sort of. Ad rates, as the article says, are based on three days viewership counts -- the day the show airs, plus the next two days. But Nielsen's 3-week delayed report actually tracks air date plus seven more days. The networks are fighting to make the longer period more relevant, but at this very moment we can all help our favorite shows somewhat by watching episodes within two days after they air if DVR'd. Don't forget to look at those numbers on the second page; the jumps for Fringe
and Mad Men
, when considering DVR, VOD, and online options, are definitely figures Nielsen and advertisers shouldn't be ignoring.