I didn't mean follow up, which is what they did do. I said follow through, which I meant making it the basis for the film, more like the Demon in the Bottle storyline. Wouldn't it have been more compelling if movie Hammer was competent enough an adversary to drive Tony to drinking instead of this blood disease?
You can contrast that with the comics in which Stane basically used Tony's alcoholism against him. Now that
was a villain.