Tom Hendricks wrote:

The thing about Liefeld is that yes he is a mediocre artist but he could turn out pages very quickly. His books were always on time and at the time, Mavel was at its hight. They had more on going books then any other time. They could count on him to churn out the art and they could sell tons.
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That's a good point. A lot of those Image guys wouldn't know a deadline if it punched them in the face.