I'd be a little more worried if the movie hadn't come out more than a year ago. The voting for this movie happened WEEEEELLLLLLLL after the movie had finished its theatrical run, and therefore its main moment in the sun. For as much as DVD / BluRay sales are the real money for Paramount these days, the key time for visibility is the Theatrical Run. Trek 09 did well at the Spike awards, which is a much better sign of the place that Trek had when it was out in the theatres.
And, as someone else mentioned, do we really WANT Trek to get lumped in with Twilight?!