Similar things happened with Nemesis. It's like Paramount intentionally wanted these two movies to bomb.
Actually, Nemesis is one of my favorite Trek movies so I don't think they intentionally wanted it to bomb. I liked the action in Nemesis and I thought the movie was awesome. I think though a better choice for Picard's clone would have been that English fellow that likes to dress like Picard in real life. No idea who he is but he buys Trek memorabilia and looks eerily like Picard but younger.