Well, I'm not a 60's television show or a rock band, so... I'll live with that.
Most people are as familiar with Star Trek as they are with Star Wars (Which I'm sure Warped9
will argue is somehow "different" despite being as memorable in the general populace as Star Trek, not to mention an influence in Abrams' version of Star Trek
) and a variety of other television shows and movies, which is to say they know a few common details, phasers and lightsabers, Luke Skywalker and Captain Kirk... but that's about it.