Sell a bill of goods? Well he had to considering Logan wasn't a bad guy until the writers suddenly switched gears on him and contradicted everything that came before it.
Umm...are you serious? I just saw season four, and I am well aware of what he's going to do to his wife in season five. He was 'deceptively' stupid at the start, I'll give you that, but he was definately not operating on full thrusters from the first moment he appeard.
Anyone who thinks he was a man of virtue obviously bought the goods he was selling, and thinks its gold. (I think you've got some fools gold in your saving account)