Shaw, the STXI writers also write Fringe. They can be smart when they want to.
They wrote Transformers too (and Transformers 2
), but that was always intended to be a special effects bonanza for children.
Saying "we didn't gain any new fans" when we've had exactly one movie in the new franchise and exactly nothing
else is silly. Until the next dose of Trek nobody knows. There's nothing to measure against (except maybe the faliure of the action figures which can hardly be used as definitive evidence that the next movie will fail at the box office).
The DVD and Bluray sold millions, despite STXI being the most heavily pirated film of 2009. Maybe that's an indication.