I don't really care what the eBooks cost. The real issue here the number of different readers on the market and their exorbitant prices. I'd love a Nook or Kindle but can no way in hell justify the cost in buying one as I have a baby on the way. I've still got several dozen books to read in dtf before my wife will let me buy eBooks, though I'm in talks with her about that.
What I would like is for Sony to give me a relatively cheap eBook reader with wifi so I can download the books wherever I want instead of having to download them to my laptop first. i'd be happy with the Kindle or the Nook dropping their price too.