I bought the Collector's Edition which included some pretty cool stuff. Been playing about a month now, and it's been fun. It has been frustrating due to the lack of "official" documentation from the developer and the amount of time you need to invest to find quality info about gameplay.
As a newbie to MMO's it has been difficult, but I'm slowly picking up what I need to do. I have printouts of the Galaxy Map, Starbase maps. It's also helpful that I run Dual monitors so I have STO on one, and a bunch of browser windows open in the other with my "helper" info.
Overall, I'm having a good time captaining my own ship and crew. Especially the space battles.