I agree that if it weren't for sports, I probably wouldn't have cable. I don't really watch any first run shows that can't be found elsewhere if need be. I don't often watch my On Demand option either. Generally I'm content with my own dvds, netflix, and the roku box.
The antenna angle in the article struck me the most. I suspect more people do this route,j ust plugging in and seeing what they can get. I'm sure now that's much better than when we were kids in the sticks with only the 3 networks, PBS, and if we really tried the rabbit ears, fox.